In today’s digital age, we public speakers have a variety of platforms to reach our audiences. Social media platforms and websites offer incredible opportunities for visibility. However, there’s one tool that remains unparalleled in its potential for engagement and direct communication: an email list. Here’s why every public speaker should prioritize building and growing email list.
1. Ownership and Control
Unlike social media platforms where you’re at the mercy of ever-changing algorithms, an email list is entirely yours. Social media platforms can change their algorithms overnight, potentially slashing your organic reach or crashing unexpectedly, making it challenging to connect with your followers. With an email list, you own the contacts. This means that regardless of changes in social media platforms, you have a direct line to your audience. Your email list is a valuable asset that you control entirely, ensuring consistent and reliable communication.
2. Direct Communication
Emails land directly in your audience’s inbox, providing a level of direct communication that is hard to match. Social media posts can be easily missed or overlooked in a sea of content, but emails are more personal and intentional. When someone subscribes to your email list, they are expressing a clear interest in what you have to say. This makes email an incredibly effective way to engage with your audience, share valuable content, announce events, and build a deeper connection with those who are most interested in your message and brand as a speaker.
3. Long-Term Brand Growth
An email list is not just a tool for immediate communication; it’s a foundation for long-term brand growth. Here’s how:
- Sell Courses: Once you have a loyal email audience, you can leverage this connection to sell courses and offer exclusive training. Your subscribers are more likely to invest in your offerings because they already value your content.
- Sell a Book: Planning to write a book? Your email list can be a powerful promotional tool. You can build anticipation, offer sneak peeks, and launch your book directly to an engaged audience.
- Create Quizzes and Interactive Content: Engaging your audience through interactive content like quizzes can help you gather valuable insights and keep your audience engaged. Emails are an effective way to share these fun and interactive elements with your audience.
- Maintain Industry Connections: An email list can also help you stay connected with industry contacts and peers. Sharing your latest insights, updates, and achievements keeps you top-of-mind and can open doors for collaborations and speaking opportunities.
Building an email list is an investment in your future as a public speaker. It provides you with control, direct communication, and endless opportunities for brand growth. While social media platforms are essential for visibility, an email list ensures that you have a reliable, personal, and effective way to engage with your audience and grow your brand. Start building your email list today and unlock the full potential of your speaking career.
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