How to Craft a Compelling Workshop with Katie Quesada

Hey there, welcome to How to Craft a Compelling Workshop. I’m Katie Quesada, speaker and storytelling coach. I’m taking everything I’ve learned over my years teaching workshops and am sharing the lessons I had to learn the hard way, so you don’t have to. This is going to be a crash course in how to take an idea and turn it into a workshop to sell anywhere where teams gather.

Together we’re going to explore why workshops work, and map your outcomes and offer. Then we’re going to create the proper resources you need to look and feel professional, along with how to make the time you have in your workshop count. We’re going to develop a professional talk track and yes, figure out how to price it out. Once you have all of that sorted, it’s time to book a gig, make sure it's engaging, and get the right follow ups in place. We’ve got a lot of great content to cover, let’s dive in together!

Modules included in this course:

Intro: How to craft a compelling workshop

Session 1: Why workshops work

Session 2: Map your outcomes and offer

Session 3: Craft a Canva Booklet / Slides

Session 4: Making the time count

Session 5: Build a professional communication trick

Session 6: Price it out! How to earn $500-$5k per workshop

Session 7: Book a gig!

Session 8: The MAGIC of a good workshop: Facilitation and Interaction

Session 9: Follow ups and next steps